Integrating retraced into our online shop is a major step toward greater transparency. From sourcing raw materials to production and shipping, we want to share this information with you as openly as possible.
Our partnership with retraced allows both us and you to monitor production processes and ensure that our textiles are made fairly and as sustainably as possible.
We started with 11 pilot products, where you can now see the supply chain journey on their respective product pages. These items already feature retraced supply chain transparency: Cotton Select Bademantel, Elise, Paul, Hugo, Yuki, Jasper, Andi, Astrid, Maxi, Mika, Casual Cotton Gerippte Socke. However, for privacy reasons, you won’t see the exact names and addresses of our suppliers.
This is partly due to data protection regulations and partly because, in some cases, even we only know the country of origin of certain materials—especially with cotton, where we never receive the precise location of the plantation. For this reason, our product pages display country-level information instead.
Additionally, gathering detailed supply chain data can be a significant effort for our suppliers, which is why obtaining deeper insights often takes time.
Working with retraced is an important step toward greater supply chain transparency. Since textile supply chains are highly complex and opaque, obtaining and sharing precise information remains a challenge. That’s why we plan to prioritize this issue even more in the future.