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Cotton - the most popular natural fiber

Cotton is one of the most popular fibers for our clothing - it is very durable, kind to the skin and washes well at various temperatures. The demand for cotton is immense: it is no coincidence that 25 million tons per year are harvested worldwide and processed into 50% of garments.

Zwei Frauen in erlich Baumwoll Basic Sets in marine und rose

The cotton plant is a shrub plant from the family of the mallow plants and just like hemp or linen a natural fiber. It actually originates from the warm and humid tropics. But for the purposes of the fashion industry, it is mainly grown in dry regions, such as China, the USA and India. The reason: the rainy season in the tropics would cause the white puffy buds to rot and the harvest would be lost.


Currently, less than 1% of the cotton grown worldwide comes from controlled organic cultivation. Especially small farmers in India are converting to organic farming and account for the majority of organic cotton cultivation. We are using organic cotton and cotton in conversion for our products.

Currently, less than 1% of the cotton grown worldwide comes from controlled organic cultivation. Especially small farmers in India are converting to organic farming and account for the majority of organic cotton cultivation. We are using organic cotton and cotton in conversion for our products.

Mann und Frau in Küche in erlich textil Launchwear

What characteristics does cotton have?

Soft, hard-wearing, easy-care and breathable - cotton is an all-rounder. It is very pleasant on the skin, regulates moisture and has a low allergy potential. So it's ideal for our underwear, which lies directly on your most sensitive sense organ - your skin.

Nahaufnahme Baumwollpflanze

Sustainability

How sustainable is cotton?


Conventional cotton farming is harmful to the environment in many ways. As you probably already know, cotton requires huge amounts of water. In conventional cultivation, this means that on average 11,000 liters (!) of water are used for 1kg of cotton worldwide, depending on the growing region. Since the plants are grown in mostly dry regions, permanent external irrigation is required. Often at the expense of the population, which already lives in water-scarce areas. 

Conventional cotton cultivation also pollutes the soil: monoculture and the use of synthetic (toxic) fertilizers and pesticides against pest infestation not only put the soil and species to the test, but also pose health risks for the smallholders, who often bring the chemical cocktail to the field without protection. The toxic burden on groundwater, the environment and humans is considerable and causes consequential damage that can lead to death and poisoning. The chemicals also have an impact on us end consumers - because we wear them directly on our skin. 


What does organic cotton (kbA) mean?


We at erlich textil do not want to support the dirty business with the "white gold" in this form. That's why we only use cotton from controlled organic cultivation (kbA) or cotton in conversion for all our cotton textiles. Because for us, organic does not only belong on the plate, but also in our clothing: 

Cotton with the k.b.A. addition is produced according to guidelines and standards of organic agriculture (Regulation (EC) No. 834/2007). This method of cultivation has a positive effect on soil, nature and people, because the cotton plants are grown according to regulated environmental, animal and human protection criteria: Starting with the seeds, through the management of agricultural land to the harvest. Artificial fertilizers and pesticides are prohibited, as are toxic chemicals and genetically manipulated seeds. 

Since the soil has a higher humus content and can therefore better absorb and store water, less water is needed than in conventional farming.This means that up to 40% can be saved, which amounts to "only" 6,600 liters per kilo of cotton (instead of 11,000 liters).Another characteristic of organic farming is the observance of crop rotation. By alternating crops, pest pressure is reduced, soil fertility is improved (mostly through intercropping) and erosion is reduced. This also allows farmers to become somewhat independent of cotton production, as they can also grow other products and use them for self-sufficiency or to sell. 

Currently, less than 1% of the cotton grown worldwide comes from certified organic agriculture. Smallholder farmers in India, in particular, are converting to organic farming and account for the majority of organic cotton cultivation.

What does Cotton in Conversion (CiC) mean?

Cotton in Conversion (CiC), or organic cotton in certification, is cotton in conversion from conventional cotton to certified organic (organic) cotton. Conversion from conventional cotton to certified organic cotton takes about three years, as the soils need this time to fully recover from the artificial pesticides. During this time, the cotton is already certified organic, but it must be marked with CiC for that long. This also means that the farmers do not yet receive an organic premium during the conversion. After they have grown organically for three years, they will eventually receive organic cotton certification. 

In some of our erlich favorites, CiC is now processed, which you can immediately recognize from the symbols. At the same time, they are in no way inferior to the quality of our other products. Great examples are: Bernhard, Helmut or also the perennial favorite Horst.

Does "organic" also equal "fair"?

Good to know: "organic", "eco" and "kbA" are legally protected terms and may only be used if the guidelines of organic farming are also adhered to. The (small) farmers are audited annually by independent certification bodies and are required to disclose their production methods and the flow of goods. But beware: The seal ensures the organic cultivation of the fiber - this says nothing about the further processing up to the finished garment. This must be ensured by further certifications.

The organic certificate also does not cover social standards, but only the legal minimum standards. However, since controlled organic cultivation does not use chemical pesticides or mineral fertilizers, it can be assumed that organic farming not only has a positive effect on the environment, but also on the health and quality of life of the cotton farmers. 

Your shopping list is always also a voting slip: by buying sustainable clothing made from organic cotton, you are also always supporting the well-being of the environment and people.

Our cotton products

Vera black
Bustier

from €20.97*

Karl stone grey
wide boxer shorts

€29.95

-30% with GETLUCKY
-20 %
Malin offwhite
Boyfriend Shirt

€107.96 €134.95

-30% with GETLUCKY
-20 %

€51.96 €64.95

-30% with GETLUCKY
-20 %
Leif midnight blue
Unisex long trousers

€79.96 €99.95

The right care for cotton

Washing

Textiles made of 100% cotton have the advantage that they can be washed hot - underwear up to 60°C. However, we recommend washing at a maximum of 40°C so that your clothes do not shrink, the material is protected and you can enjoy your garments for a long time. Your clothes will be just as clean - we promise! When washing cotton items for the first time you should expect a slight shrinkage of maximum 3-5%.

Drying

Basically, textiles made of cotton may be put in the dryer. However, to be on the safe side, you should always take a look at the care label. However, the environment and your favourite pieces will thank you, if you dry them outside on the line - if possible. The garments are exposed to a lot of friction in the dryer, which can lead to pills on the material.

Tip: If you hang your clothes on the line, it is best to dry them in the wind - and not, as you would expect, in (strong) sunlight. Therefore: always make sure there is a good draught, then your clothes will dry particularly quickly. The wind also helps to smooth out creases. The sun acts as a natural bleaching agent for white cotton textiles, but if you are drying colour-sensitive garments, you should protect them from too much sunlight.

Ironing

If you hang your clothes on the line nicely and smoothly and then fold them straight away, you can already avoid most creases. However, as cotton, unlike other fibres, tends to crease a little, it is not always possible to avoid ironing. It is best to spray the garment with some distilled water before ironing. This makes ironing easier and you don't have to set the iron to the hottest temperature.


Washing

Textiles made of 100% cotton have the advantage that they can be washed hot - underwear up to 60°C. However, we recommend washing at a maximum of 40°C so that your clothes do not shrink, the material is protected and you can enjoy your garments for a long time. Your clothes will be just as clean - we promise! When washing cotton items for the first time you should expect a slight shrinkage of maximum 3-5%.

Drying

Basically,  you can put textiles made of cotton in the dryer. However, to be on the safe side, you should always take a look at the care label. However, the environment and your favourite pieces will thank you, if you dry them outside on the line - if possible. The garments are exposed to a lot of friction in the dryer, which can lead to pills on the material.
Tip: If you hang your clothes on the line, it is best to dry them in the wind - and not, as you would expect, in (strong) sunlight. Therefore: always make sure there is a good draught, then your clothes will dry particularly quickly. The wind also helps to smooth out creases. The sun acts as a natural bleaching agent for white cotton textiles, but if you are drying colour-sensitive garments, you should protect them from too much sunlight.

Ironing

If you hang your clothes on the line nicely and smoothly and then fold them straight away, you can already avoid most creases. However, as cotton, unlike other fibres, tends to crease a little, it is not always possible to avoid ironing. It is best to spray the garment with some distilled water before ironing. This makes ironing easier and you don't have to set the iron to the hottest temperature.