Fair pricing

At the beginning we asked ourselves one important question: Why is high-quality linen so expensive? Most of the time, unfortunately, it's because as a customer you pay for many things you actually don't want: fees for licence holders, retailers and complicated distribution structures. We have decided to do things differently. That is why our products come directly from the production to you.

This is exactly why we have decided to use online direct sales (D2C). This means for our customers that we send our products directly from the respective production via our logistics. As a result, our products are not only sent less around the world, but are also offered at an affordable price. We are aware that we cannot compete with big fast fashion prices - but that's just how it is supposed to be! 

Only when we understand how much fashion and textiles actually cost to produce, when the parties involved are paid fairly, can a rethink take place. There is no question that not everyone can afford these prices. But if we all do what we can together, we are optimistic that a change for the better is possible in the future.