We're giving you this bra.
We're no longer paying Meta. Instead, we're investing directly in you — with 500 free bras. Sign up and collect points.
Instead of paying Meta €65 per new customer, we'd rather give away 500 bras to you.
Here's how to
find your bra.
New here? Sign up, send your personal link to people you think might also like the bra, and collect points. Whoever has the most points after three weeks and is in the top 500 will receive a free bra.
Sign up
Email, first name, done. You will immediately receive your personal invitation link via email. You can simply forward it to friends — and collect points if they also participate and register here.
Takes 10 secondsCollect points
For every person who registers via your link, and every time you talk about us, the campaign or the bra on Instagram, you get points. The more points you have, the higher you rank.
Three weeks' timeClaim top 500
We're sending an email to the Top 500 with a personal code. You can use it to order the bra for free in the shop — you only pay €4.95 for shipping. Everyone else will receive a tiered discount as a thank you.
Early JuneCombinable. You don't have to do everything. But the more avenues you use, the more likely you are to land in the top 500.
Per person who registers
Send your invitation link to someone who would love our bras. As soon as they register, you will automatically receive the points.
No Limit.Per Instagram Story
Post a story about Project 500 Bras and tag @erlich_textil as a sticker. Points will automatically be added via our bot.
One story per day.Per reel or feed post
Make a Reel or a feed post about the campaign and tag @erlich_textil in the caption and tag field. Send us the permalink via DM, points will be added automatically.
One post per day.Invite 4 People (+40) · 2 Stories (+40) · 2 Reels or Feed Posts (+100) = 180 Points.
You get
up to €100.
You're already a customer, so you know our bras. This promotion isn't really for you – the 500 pieces are for people who don't know us yet. That's exactly what it's about: reaching new people without paying Meta for it. Only then can we, as a small, fair textile company, financially afford such a campaign.
But: For every person who orders from us through your recommendation, we'll send you a €20 voucher as a thank you. Up to five times. This means you can shop for €100 five times and only pay €80.
Redeemable on orders of €100 or more · Not combinable with other discounts · Maximum 5 vouchers per person
The Iconic Lace
Triangle Bra
The most loved bra from our Iconic Lace collection. Produced in Hungary from largely circular yarns. No underwire, no foam cups, and super comfortable all day long.
The Iconic Lace Triangle bra with a deep V-neckline made of fine lace with a botanical pattern, light to medium support. The underband is also made of lace, with a three-level hook-and-eye closure.
- 01Deep V-neckCrafted from delicate lace with a botanical motif. Sensually hugs the body.
- 02Light to medium supportNo underwire, no padding. Stays put all day long.
- 03Soft picot elasticAt the décolletage, back cutout, and all around the hem. Playful touch.
- 04Lace underbandThe same fabric as the cups, no hard edges against the skin.
- 05Adjustable strapsAdjustable to your required length.
- 06Three-position bra claspFor optimal width adjustment on the underbust band.
Three things you only notice once you're wearing it.
01
Lace that looks as if it has been drawn on the skin.
Botanical pattern with 44% degradable yarn. Looks elaborate, feels like nothing.
02
Holds, without feeling like a corset.
Three-level clasp and adjustable straps. Fits like it was made for you.
03
The detail you can still feel hours later.
Delicate picot trim on the neckline and hem. The perfect combination of minimalist design and playful details.
You choose your size only when redeeming in-store if you are among the top 500.
- Lace
- 88% Polyamide (44% degradable: Amni Soul Eco by Fulgar) · 12% Elastane
- Production
- Hungary (EU)
- Wash at 30°C on a delicate cycle with mild detergent in a laundry bag
- Do not bleach, do not tumble dry
- Dry flat
- Do not iron
Our model is 173cm tall and wears size 38.
We see how social media works: a system that was once intended for connecting people and has now primarily become an advertising platform that turns attention into a business model.
This often means that it's not the best products that win, but those with the biggest budget.
We no longer want to play along with that.
So we made a decision: no more money for ads for now. Instead, we're doing something that feels more right. We're giving the money directly back.
→ So we're giving away 500 bras for you to try, without going through advertising.
We can afford to do this because we trust our product. Once someone wears this bra, they'll come back. That's how it pays off for us as a small, fair textile company.
Sign up and
start earning points.
You will immediately receive your personal invitation link and start with 0 points. Every person counts.
By signing up, you confirm that we may send you a confirmation email (double opt-in). You can unsubscribe at any time. Privacy Policy.
Everything you need to know.
The Iconic Lace Triangle Bra in Shadow Black (RRP €75). If you finish in the top 500, you only pay €4.95 shipping. No catch.
You collect points in four ways: Invite friends using your personal referral link (+10 per person who signs up). Post an Instagram Story with an @erlich_textil sticker (+20). Post a Reel with @erlich_textil in the caption and tag field (+50). Post a Feed post with @erlich_textil in the caption and tag field (+50). Max. 1 Story + 1 Reel + 1 Feed post per day. Referrals are unlimited. A top 500 position can also be achieved through referrals alone.
No. Your Instagram handle is optional during registration. If you don't have an active Instagram account, you can still collect points via referral links — that's enough to reach a top 500 position. If you also want to post on Instagram, you can add your handle later at any time via a link in our emails.
Stories are automatically recognized as soon as you tag @erlich_textil as a sticker. For Reels and Feed posts, send the permalink via DM to @erlich_textil – our bot will automatically credit the points. Important: The @-tag must be placed as a sticker (Story) or as an @-mention in the tag field + caption (Reel/Feed). Burned-in tags in the image do not count.
Everyone outside the top 500 receives a tiered discount as a thank you: Ranks 501–750 get 30%, Ranks 751–1,000 get 25%, Ranks 1,001–2,000 get 20%, and Ranks 2,001 and above get 15%. Valid on the entire range except sale items and gift vouchers, cannot be combined. All codes are valid for 14 days from drop day.
If you finish in the top 500, you select your size upon redemption. Available: 34 to 44.
The 500 bras are reserved for new customers. As an existing customer, you cannot claim the bra yourself – but for every person who places an order with us through your recommendation, you will receive a €20 voucher. Up to five times, meaning up to €100. Minimum order value €100, cannot be combined with other offers, one voucher per order, valid for 14 days.
The waitlist starts on May 12, 2026, at 10:00 AM. You have three weeks to collect points. The drop is on June 2, 2026 — that's when you'll receive your claim email or discount code. All codes are valid for 14 days from the drop date.
Yes. The top 500 only pay €4.95 for shipping. No catch, no subscription, no small print. The 100% code is exclusively valid for the Iconic Lace Triangle bra in Shadow Black, can be redeemed once, and is valid for 14 days.
We will only use your email address for this campaign and our newsletter (you can unsubscribe at any time). Viral Loops processes your data as part of the campaign. You can find all details in our privacy policy.
You can find the full terms and conditions here: Terms and Conditions. You can find our privacy policy here: Privacy Policy. For questions, please contact us at fraguns@erlich-textil.com.
