Das habt ihr möglich gemacht
Drei Wochen ohne Werbung. Stattdessen habt ihr uns weiterempfohlen, in WhatsApp-Nachrichten, von Freundin zu Freundin. Das ist dabei zusammengekommen. 🤍
Ganz vorne dabei
Ohne Namen, das bleibt unter uns. Nur der Platz und wie oft jemand uns weiterempfohlen hat. Wer gleich oft empfohlen hat, teilt sich den Platz.
Neugierig auf deinen Platz?
Gib die Mail ein, mit der du dabei warst. Du siehst nur dich selbst, versprochen. Wir speichern nichts.
Why though?
Social media advertising gets more expensive every year. We pay more for the same reach. To a platform, not to people.
At some point, we asked ourselves: What if we brought this budget directly to you instead? To those who already recommend us anyway. Community rather than algorithm.
And honestly: we wanted to know if our product could stand on its own. If you would tell others about us, even without an ad helping out.
THE NUMBERS
500
BHs go directly to you, instead of in ads.
approx. 2x
So many visits to our shop, with a much smaller budget.
0
META ads, for three weeks. And it still worked.
How did the campaign go?
Partly better than expected, partly worse. Almost twice as many people visited our shop, with a significantly smaller budget. Slightly fewer orders, but roughly the same revenue as usual.
Why? Those who ordered were more deliberate in their purchases. Recommended by a friend, not clicked on an ad. Those who came took their time.
And what didn't go so well?
We thought many recommendations would happen publicly. Somehow the opposite happened. Recommendations were made quietly, in WhatsApp messages and emails to friends. Which is nice, actually. But different from what we planned.
Oh, and our thank-you voucher for loyal customers has been redeemed less often than we expected so far. That surprised us a little because it's really a great offer.
The best thing about the campaign: Your
Since we went public with the somewhat crazy idea of the 500 bras, we've received more messages than ever before.
You recommended us without any advertising prompting you to do so. That is the greatest compliment a brand can receive.
Thank you for being a part of it.
