§ 1 Organizer

The organizer of the "Project 500 Bras" campaign (hereinafter
"Campaign") is Vorfreude GmbH, Wilhelm-Mauser-Str. 14–16, 50827 Cologne,
Germany (hereinafter "erlich textil" or "Organizer").

Contact: fraguns@erlich-textil.com

§ 2 Campaign Period

The campaign begins on May 12, 2026, at 10:00 AM (CEST) and
ends on June 1, 2026, at 11:59 PM (CEST). The redemption period for winning codes
ends on June 15, 2026 (14 days after Drop Day, June 2, 2026).

Registration for the waitlist after June 1, 2026, is no
longer possible. Registrations up to this date will be fully
considered.

§ 3 Eligibility to Participate

Only natural persons who:

–     
have reached the age of 18 at the time of registration,

–     
have their permanent residence in Germany,

–     
have not yet placed an order with erlich-textil.com
(new customers),

–     
register via the registration form at
erlich-textil.com/pages/500bras.

Excluded from participation are: existing customers
(persons with at least one previous order at erlich-textil.com),
employees of Vorfreude GmbH, their relatives, and affiliated
companies.

The organizer reserves the right to exclude persons from participation
in case of justified suspicion of manipulation or abuse.

§ 4 Registration and Participation

Participation takes place in two steps:

1.    
Registration on erlich-textil.com/pages/500bras with
email address and first name (mandatory fields). Optional: Enter the
Instagram handle (without @, e.g., "annamustermann"). The Instagram handle
is exclusively required for the crediting of social media points and
can be added later via erlich-textil.com/pages/500bras/profile-update.

2.    
Collecting points according to § 5 of these terms and conditions to achieve a
position as high as possible on the waiting list.

Only one registration per person is allowed.
Multiple registrations with different email addresses will lead to exclusion.

§ 5 Point System and Ranking

5.1 Point Multiplier

Points can be collected through the following actions:

Action

Points

Conditions

Successful
  referral (friend signs up)

10 points

Automatically
  via personal referral link

Instagram story
  with @erlich_textil tag

20 points

1× per day; tag
  must be set as a sticker or @-mention

Instagram reel
  with @erlich_textil tag

50 points

1× per day;
  Permalink DM to @erlich_textil required

Instagram feed post
  with @erlich_textil tag

50 points

1× per day;
  Permalink DM to @erlich_textil required

5.2 Technical Requirements for Social Media Points

Social media points will only be awarded if:

–     
the Instagram handle is stored in the profile,

–     
@erlich_textil is set as an active sticker (story) or as
an @-mention in the caption or tag field (Reel/Feed) – embedded
image tags are not recognized,

–     
for Reels and Feed posts, a valid permalink
(instagram.com/reel/... or instagram.com/p/...) is sent via direct message to
@erlich_textil.

Each post is counted once per day. Already submitted
permalinks are not counted again.

5.3 Referrals

Referrals are unlimited. A referral is considered successful
if the invited person registers on the waiting list via the personal
referral link and meets the participation requirements
according to § 3.

5.4 Ranking

The ranking is calculated daily and is based on the
total score (sum of all collected points). In case of a tie, the earliest registration time
decides. The final ranking will be frozen on June 1,
2026, at 11:59 PM.

§ 6 Prizes and Discounts

6.1 Top 500 placements (100% discount)

The 500 participants with the highest total score
will receive a personalized single discount code via email, which allows them to get an Iconic
Lace Triangle Bra in Shadow Black for free (RRP €75). Orders can only be placed through erlich-textil.com. Shipping costs of €4.95 are not covered by the organizer.

The code can be used once and is exclusively valid for
the Iconic Lace Triangle Shadow Black. It is not transferable and cannot
be paid out in cash.

6.2 Tiered discounts for placements 501+

Participants from place 501 onwards will receive the following discount codes depending on their
placement:

Placement

Discount

Validity

Places 501–750

30 %

14 days from
  Drop Day (June 2, 2026)

Places 751–1,000

25 %

14 days from
  Drop Day (June 2, 2026)

Places
  1,001–2,000

20 %

14 days from
  Drop Day (June 2, 2026)

Places 2,001+

15 %

14 days from
  Drop Day (June 2, 2026)

All discount codes are valid for the entire range on
erlich-textil.com, with the exception of sale items and gift vouchers. Cannot
be combined with other discount promotions, vouchers, or coupons. Usable once.

6.3 Existing customer voucher

Existing customers who successfully invite friends to the
waiting list will receive a discount voucher of €20 for each successful referral
(minimum order value €100, maximum 5 vouchers per person = €100).
Valid for 60 days from issue. Cannot be combined with other discounts,
one voucher per order. Not redeemable for gift vouchers.

§ 7 Redemption and Expiry

All codes and vouchers must be redeemed within 14 days of
their issue (Drop Day: June 2, 2026). Upon expiry of the deadline,
unredeemed codes will lose their validity, without any right to
extension or replacement.

There is no substitute regulation for the Top 500 places.
Unredeemed Top 500 codes will expire.

§ 8 Disqualification and Spot Checks

8.1 Spot Check Procedure

The organizer is entitled to conduct a daily spot check of the
100 participants with the highest points to verify whether the conditions for the
credited points are actually met (in particular: correctly
set @-tag).

8.2 Disqualification

If inconsistencies are found during a spot check
(e.g., a missing @erlich_textil tag), the corresponding points will be
retroactively cancelled. The affected person will be informed via Instagram
Direct Message.

8.3 Appeals Procedure

An appeal against disqualification can be lodged within 48 hours by
email to fraguns@erlich-textil.com. A screenshot of the relevant post, including the visible @-tag,
must be attached. The organizer will review the case and communicate the result within 3 business days.
Unduly cancelled points will be reinstated.

§ 9 Data Protection

The controller for data processing is Vorfreude
GmbH, Wilhelm-Mauser-Str. 14–16, 50827 Cologne, Germany, Email:
fraguns@erlich-textil.com.

As part of participating in the campaign, personal data of the
participants will be processed, particularly for conducting the campaign,
managing participation, and calculating points and
rankings.

Further information on the processing of personal
data, particularly regarding purposes, legal bases, recipients, service providers
used, third-country transfers, storage duration, and the rights of
data subjects, can be found in the privacy policy available at: https://erlich-textil.com/datenschutz
(Section "Gewinnspiel – Project 500 Bras").

§ 10 Note on Instagram / Meta

This campaign is organized exclusively by Vorfreude GmbH
(erlich textil). Instagram and Meta Platforms Ireland Ltd. are
neither sponsors nor co-organizers of this campaign and assume no
liability in connection with this campaign. All questions and concerns should
be directed exclusively to fraguns@erlich-textil.com, not to Instagram or
Meta.

The use of Instagram features (Mentions,
Direct Messages) is subject to the applicable
Instagram terms of use. Participants are solely responsible for
ensuring that their posts comply with Instagram policies.

§ 11 Liability

The organizer is not liable for technical malfunctions,
interruptions, or failures of third-party platforms (Instagram,
ManyChat, Viral Loops, Klaviyo, Shopify), unless these were caused intentionally or
through gross negligence.

No liability is assumed for the loss, delay, or errors in the
transmission of points due to technical malfunctions. The organizer reserves the right to correct errors in the point system
retroactively.

§ 12 Right to Amend and Premature Termination

The organizer reserves the right to amend, extend, or terminate
the campaign prematurely at any time without prior notice,
especially if proper execution cannot be guaranteed for technical or legal reasons.
In such a case, participants have no right to compensation or damages.

Should the total number of qualified registrations be below
1,000, the organizer reserves the right to reduce the number of freely
distributed products to 250.

§ 13 Other Provisions

–     
Cash payment of prizes, codes, or vouchers is
excluded.

–     
Codes and vouchers are not transferable.

–     
Legal recourse is excluded.

–     
Should individual provisions of these terms and conditions
be or become invalid, the validity of the
remaining provisions shall remain unaffected.

§ 14 Applicable Law and Jurisdiction

The law of the Federal Republic of Germany applies exclusively.
The place of jurisdiction for all disputes arising from or in connection with
this campaign is, to the extent legally permissible, the registered office of Vorfreude GmbH.