How our prices come about
Why is high-quality underwear so expensive? As a customer, you usually pay for things you don't actually want: fees for licence holders, retailers and complicated distribution structures. We set out to do things differently. That is why our products come to you directly from manufacturing.
Directly from us to you
We chose online direct-to-consumer sales (D2C). That means our products go straight from production through our logistics to you. Fewer stages in between, fewer costs, fewer transport routes. We cannot compete with fast-fashion prices. Our products are made in Portugal, Türkiye, Hungary and Germany, at production sites recorded in Retraced and assessed before onboarding, not where it would be cheapest.
